What if...
Imagine working in the R&D department of a bike company creating cutting-edge, high-performance road and XC bikes, but the riding you are most passionate about happens away from road stages and race tracks and you’re more interested in play than podiums. As a result you spend much of your day job daydreaming.
For a few guys at Swiss bike brand BMC this was the position they found themselves in. They wanted a mountain bike that was focused on fun and would help them push their limits; whether that was playing on the steep, tight and technical trails in the local Jura Mountains, hitting the jumps at the nearby Chaumont bike park or exploring epic singletrack in the Swiss Alps.